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Articles — magic

100+ Pagan or Witch names and their meanings

Michelle Gruben beginner folk magic magic

100+ Pagan or Witch names

Looking for the perfect Pagan or witch name? Check out our list of over 100 magickal names drawn from the realms of the occult. Whether it’s for yourself, an animal familiar, or a fictional character, have fun perusing these delightfully witchy monikers.

Christian names have usually honored Biblical figures and saints, but Pagans prefer to name themselves after nature, folklore, and the gods of antiquity. Many names are drawn from ancient stories and are charged with mythic power. Some of the names on this list didn’t start out magickal, but got that way...

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Five hard truths about magick

Michelle Gruben beginner energy groups magic opinion spells

Five hard truths about magick

Of the many laws of magick, there are a few that you’ll never see on a T-shirt or affirmation board. Here, we’ll cover some of the tough stuff: The harsh, the unsettling, the ambiguous facts of living an enchanted life.

This article was inspired by some recent discussions of false positivity—that is, the habitual repetition of encouraging words and images. In short, false positivity means well, but it does harm by shutting down discussion of anything problematic. You can’t hide the truth forever—and when you try, it seeps out in sneaky and unexpected...

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Circling back to magick: 55 ways to live a more spiritual life every day

Michelle Gruben altars beginner divination energy gods and goddesses intention magic pagan

Circling back to magick: 55 ways to live a more spiritual life every day

Working magick can transform your life, but the last time you felt its full power was…well, a while ago. Burnout happens.

No matter how experienced you are, or how dedicated you are to your Craft, sooner or later you will find yourself stuck in a rut. You may feel uninspired or disconnected from what drew you to magick in the first place. It’s time to get back to basics, re-charge, and reconnect with your super-awesome witchy self.

There are dozens of simple rituals and...

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Pennies, acorns, and cracks: The magickal truths behind 7 old superstitions

Michelle Gruben beginner divination energy folk magic magic materials spells symbols tools

Pennies, Acorns, and Cracks

"I don't really believe in it, but I'll do it just in case." That's the definition of a superstition. Even though such practices seem quaint or illogical, some part of you feels that you should heed them...just in case. Superstitions are remnants of old occult beliefs preserved in folklore for the rational age.

If you practice magick, as I do, it's easy to see that many folk sayings conceal old truths about how magick works. Their core ideas are so old and so true that they cannot be erased. Though we may think of...

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The no-nonsense smudging guide: Easy tips and tricks for clearing your space

Michelle Gruben beginner herbs incense magic protection

The no-nonsense smudging guide

Freshen up your life with the cleansing power of herbal incense! Smudging questions are some of the most common ones we get around the shop, so I’ve put them together in little bundle (heh). We cover why and when to smudge, some popular smudging herbs, and other questions people ask about smudging and space cleansing.  Skip to the bottom of this article for a sample smudging ritual that is easy to do and suitable for most situations.

What is smudging?

Abalone shell with White Sage

Smudging is the practice of spiritual cleansing...

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