Articles — grove and grotto

It’s a wise person who can say, “I don’t know”—or better yet, “Let’s look that up.” But in the world of Witchcraft, there’s a lot that’s unknown (or unknowable) and not so many reliable ways to look things up. As a result, our community too often falls back on easy answers, bad science, flashy titles, clichés, and cults of personality. How do you work as a professional Witch without preying on the vulnerable or credulous? This is something I’ve grappled with since the first day I decided to start an occult business. The struggle is real—the tension between the weird...

Hello dear visitors! It has been such a whirlwind year--hard to believe it's a few months since I've checked in with you. But I know where my priorities are: First, shipping out awesome magickal stuff to our customers. Second, listing new magickal stuff for our customers. Social media? Way, way, down the list right now. Supply chain issues have led to a real shake-up of our catalog. Lots of things are indefinitely delayed or no long available, so it's out with the old, in with the new. I've vowed to replace every discontinued product with something equally exciting, and I...

Autumnal greetings from the Grove! It's your friendly shop fairy Michelle, working in place for now at our Dallas HQ. As you may know, I post a semi-annual update to share shop news with our circle of friends, customers, and supporters (and maybe a handful of secret haters, who knows). Our year, like just about every other business owner's, has been defined by the 2020 global pandemic. We've stumbled and stressed, angst-ed and adapted, but are coming out stronger thus far. This picture shows me after pulling an all-nighter to get a surge of online orders out the door. I'd...

Welcome to another edition of our Spring shop update! It’s a couple months late, but there has been a whirlwind of activity here at the Grove. As I write this, we’re in the midst of recovering from the disruptions caused by the Covid-19 pandemic. All of our April and May 2020 events were cancelled, of course. We were heartbroken to not be able to see Pagan friends and family at Beltane! (Summer trade shows are also a no-go.) We have been battling shipping delays, stock shortages, and restrictions on pickup and delivery of packages. On the plus side, we’re a...

Greetings! It’s your friendly shop fairy Michelle with some updates on what’s new at the Grove! 2018 was a very busy year. We’ve added hundreds of new products and made many other changes and improvements. Here’s some highlights: New products We have a new house brand of resin incense, packaged under the Magick Cupboard label. Some of the pre-packaged resins we received weren’t meeting our quality standards, so we ditched them and started producing our own. The Magick Cupboard resins are shop-tested, practically dust-free versions of the world’s best resins for your altar and home. (View all our resin items...