Articles

Mightier Than the Swords: How to Deal with a Bad Tarot Reading

Posted by Michelle Gruben on

Mightier Than the Swords: How to Deal with a Bad Tarot Reading

If you’re an avid reader of Tarot cards, then you know that no matter how experienced or knowledgeable you are, not all readings will be positive. Sometimes, the cards will show something that you weren’t expecting—something negative. But what should you do if this happens? How can you make sense of a negative Tarot reading? Read on to learn how to “win” your Tarot reading when you’re dealt a bad hand. 1. Assess and Interpret As tempting as it may be to throw the ominous cards in a pile and re-shuffle the deck, it’s worth pausing for a second to...

Read more →

3 (Big) Wishes for 2023

Posted by Michelle Gruben on

3 (Big) Wishes for 2023

The fake tree is glittering, the stockings are hung. It's time to reflect on the end of the season. Because we are approaching both the Winter Solstice and January 1, this post is one part Yule wish list, one part New Year's resolutions. I've been thinking about what I would wish for the Pagan community if I could have anything at all—and also, what I might be able to do to bring it closer to reality. Everything on this list is a pretty big ask. That is because it is Solstice Eve and getting dark at 4 PM, and I...

Read more →

Just a Witch Shop: How I Made Humility the Cornerstone of My Business

Posted by Michelle Gruben on

Just a Witch Shop: How I Made Humility the Cornerstone of My Business

It’s a wise person who can say, “I don’t know”—or better yet, “Let’s look that up.” But in the world of Witchcraft, there’s a lot that’s unknown (or unknowable) and not so many reliable ways to look things up. As a result, our community too often falls back on easy answers, bad science, flashy titles, clichés, and cults of personality. How do you work as a professional Witch without preying on the vulnerable or credulous? This is something I’ve grappled with since the first day I decided to start an occult business. The struggle is real—the tension between the weird...

Read more →

Create an Ancestor Altar for Samhain: 7 Easy Ways to Celebrate Your Honored Dead

Posted by Michelle Gruben on

Create an Ancestor Altar for Samhain: 7 Easy Ways to Celebrate Your Honored Dead

You may already have an altar to your deities, but what about the human spirits that have made you who you are? An ancestor altar is a sacred space that honors your deceased loved ones and can be used for prayer, offerings, and spells. Creating an altar is a beautiful way to remember your ancestors and to show them how much you appreciate their presence in your life. YOU can make an ancestor altar! Yes, you--even if you happen to be spirit-deaf, very busy, or hate your family. If you're not sure how to get started, here are seven easy steps for...

Read more →

Spring 2022 Update: Busy, busy busy!

Posted by Michelle Gruben on

Spring 2022 Update: Busy, busy busy!

Hello dear visitors! It has been such a whirlwind year--hard to believe it's a few months since I've checked in with you. But I know where my priorities are: First, shipping out awesome magickal stuff to our customers. Second, listing new magickal stuff for our customers. Social media? Way, way, down the list right now. Supply chain issues have led to a real shake-up of our catalog. Lots of things are indefinitely delayed or no long available, so it's out with the old, in with the new. I've vowed to replace every discontinued product with something equally exciting, and I...

Read more →