Articles

Interview with Owner/Founder Michelle Gruben by Voyage Dallas

Posted by Michelle Gruben on

Interview with Owner/Founder Michelle Gruben by Voyage Dallas

An in-depth interview with Grove and Grotto founder Michelle Gruben (that's me!), on the occasion of our 10th anniversary. I shared some intimate details of the biz's past and future with Voyage Dallas. Check it out here! P.S. Scroll all the way to the bottom for some fun behind-the-scenes photos from our early days.  

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Guest Post: How To Forage for Herbs for Witchcraft

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Guest Post: How To Forage for Herbs for Witchcraft

What's better than shopping for witchy herbs? Why, foraging them yourself, of course! There are so many plants out there that have beneficial properties, and gathering them in the wild can be a great way to connect with nature and your craft. Whether you’re a beginner witch looking to get started or an experienced practitioner looking to expand your knowledge, here’s how to get started collecting your own herbs. Some people assume that nothing grows in the city besides useless weeds, but that is definitely not the case. Even humble or common plants can have amazing spiritual properties. Think of...

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Mightier Than the Swords: How to Deal with a Bad Tarot Reading

Posted by Michelle Gruben on

Mightier Than the Swords: How to Deal with a Bad Tarot Reading

If you’re an avid reader of Tarot cards, then you know that no matter how experienced or knowledgeable you are, not all readings will be positive. Sometimes, the cards will show something that you weren’t expecting—something negative. But what should you do if this happens? How can you make sense of a negative Tarot reading? Read on to learn how to “win” your Tarot reading when you’re dealt a bad hand. 1. Assess and Interpret As tempting as it may be to throw the ominous cards in a pile and re-shuffle the deck, it’s worth pausing for a second to...

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3 (Big) Wishes for 2023

Posted by Michelle Gruben on

3 (Big) Wishes for 2023

The fake tree is glittering, the stockings are hung. It's time to reflect on the end of the season. Because we are approaching both the Winter Solstice and January 1, this post is one part Yule wish list, one part New Year's resolutions. I've been thinking about what I would wish for the Pagan community if I could have anything at all—and also, what I might be able to do to bring it closer to reality. Everything on this list is a pretty big ask. That is because it is Solstice Eve and getting dark at 4 PM, and I...

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Just a Witch Shop: How I Made Humility the Cornerstone of My Business

Posted by Michelle Gruben on

Just a Witch Shop: How I Made Humility the Cornerstone of My Business

It’s a wise person who can say, “I don’t know”—or better yet, “Let’s look that up.” But in the world of Witchcraft, there’s a lot that’s unknown (or unknowable) and not so many reliable ways to look things up. As a result, our community too often falls back on easy answers, bad science, flashy titles, clichés, and cults of personality. How do you work as a professional Witch without preying on the vulnerable or credulous? This is something I’ve grappled with since the first day I decided to start an occult business. The struggle is real—the tension between the weird...

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