Articles — business

Cheap Pagan jewelry costs more than you think. Six reasons to buy the good stuff

Posted by Michelle Gruben on

Cheap Pagan jewelry costs more than you think. Six reasons to buy the good stuff

If you shop for Pagan and spiritual jewelry online, your browser is most likely bursting with ads for cheap imported baubles. But there are plenty of good reasons why you shouldn’t bite. Supporting these merchants hurts Pagan artisans (and possibly yourself). Based overseas, companies like “Wicca Movement,” “Enchantory” and “Wicca Store USA” use aggressive marketing tactics to reach customers in the United States. They offer pendants, bracelets, and other trinkets at tempting prices—sometimes only a dollar or two including shipping. Even formerly craft-friendly sites like Etsy are now flooded with galaxies of cheaply-made pentacles and crescent moons. Some of this...

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Five (and a half) ways to build psychic rapport and improve your readings

Posted by Michelle Gruben on

Five (and a half) ways to build psychic rapport and improve your readings

There are many scenarios in which it’s useful to create a temporary psychic bond between individuals. Perhaps you are about to do a reading or healing for a client. Maybe you’re about to work together in a magickal spell or ritual. Or maybe you just want to use your psychic skills to be a better listener, listening to the person’s energy as well as their words. Here are some easy ways to tune in psychically to another person. (You probably already use one or more of these methods!) Most can be used in combination with each other: #1: Synchronize your...

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A village of Witches: Witchcraft’s supply and demand problem

Posted by Michelle Gruben on

A village of Witches: Witchcraft’s supply and demand problem

The fable of the “village witch” is immensely appealing to many Witches and Pagans. Whether it’s historically accurate or not, we relish the idea of the lone magick worker whose gifts are supported by their local community. Yet the popularity of alternative spirituality has led to a classic supply-and-demand problem, in which spiritual services are oversupplied and undervalued. It’s time to drag the village witch out of her cottage, and introduce her to the modern marketplace. The myth of the village witch The story goes something like this: In the distant (or not-so-distant) past, each village had its witch. (Or...

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Direct from China: Eight ways to help your small business compete

Posted by Michelle Gruben on

Direct from China: Eight ways to help your small business compete

China has long been the source of many consumer goods purchased in the United States.  But in recent years, manufacturers in China and neighboring countries began selling directly to shoppers through sites like AliExpress and eBay.   At first limited to cheesy trinkets and fashion accessories, the overseas marketplace is always expanding.   Businesses are reaching out to increasingly specialized consumer groups--most recently, in my own cubbyhole of witchy and Pagan wares.  If you're a merchant in a subcultural niche--whether it's Wicca, Steampunk, Goth, Cosplay, et cetera--you've likely been affected by the Chinese invasion. As a small business owner, I have...

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