Articles — magick

Just a Witch Shop: How I Made Humility the Cornerstone of My Business

Posted by Michelle Gruben on

Just a Witch Shop: How I Made Humility the Cornerstone of My Business

It’s a wise person who can say, “I don’t know”—or better yet, “Let’s look that up.” But in the world of Witchcraft, there’s a lot that’s unknown (or unknowable) and not so many reliable ways to look things up. As a result, our community too often falls back on easy answers, bad science, flashy titles, clichés, and cults of personality. How do you work as a professional Witch without preying on the vulnerable or credulous? This is something I’ve grappled with since the first day I decided to start an occult business. The struggle is real—the tension between the weird...

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Create an Ancestor Altar for Samhain: 7 Easy Ways to Celebrate Your Honored Dead

Posted by Michelle Gruben on

Create an Ancestor Altar for Samhain: 7 Easy Ways to Celebrate Your Honored Dead

You may already have an altar to your deities, but what about the human spirits that have made you who you are? An ancestor altar is a sacred space that honors your deceased loved ones and can be used for prayer, offerings, and spells. Creating an altar is a beautiful way to remember your ancestors and to show them how much you appreciate their presence in your life. YOU can make an ancestor altar! Yes, you--even if you happen to be spirit-deaf, very busy, or hate your family. If you're not sure how to get started, here are seven easy steps for...

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The Craft of the Old Ones: Six excellent witchcraft books from the 80s and 90s

Posted by Michelle Gruben on

The Craft of the Old Ones: Six excellent witchcraft books from the 80s and 90s

The decade is new and uncertain, the planet is melting, there are way more witchcraft books coming out every day than I can keep up with…dammit! Time to crouch down by a dusty bookshelf and get nostalgic for the books that shaped us when we were baby Witches. Google is great for looking up a moon phase or herbal recipe—but for the dedicated Witch, there’s nothing like the printed word to guide your studies. We’ve combed through our library for classic beginner’s books that have stood the test of time. Each one of these titles has passed the quarter-century mark...

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Seven witchcraft shortcuts that won't mess up your magick

Posted by Michelle Gruben on

Seven witchcraft shortcuts that won't mess up your magick

Haste makes waste. Garbage in, garbage out. In witchcraft—as in life—taking too many shortcuts often leads to underwhelming results. However, fast magick doesn’t necessarily have to be sloppy magick. Few of us have time for hours-long rituals, but we can still find ways to fit ­­spiritual practice into our busy lives. Here are seven suggestions for shaving some minutes off your witchy routine: 1. Rely on one-card Tarot readings. I am a big advocate of the one-card Tarot reading. You, too, will be amazed at the concise eloquence of your deck when you ask it for an executive summary of...

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Online witchcraft schools: What you should know

Posted by Michelle Gruben on

Online witchcraft schools: What you should know

Thinking about deepening your witchcraft studies by attending school? Welcome to the future—it’s pretty amazing here! One of the blessings of the information age is that it is easier than ever to connect with a teacher, especially in arcane subject matter that was once available only to a select few. Most witchcraft schools exist primarily in the online sphere, where rent is cheap and information can flow freely across distances. Online education has some disadvantages compared to face-to-face instruction. You will likely complete your studies by downloading lessons and interacting with your teacher(s) over email, video, and forums. (Hogwarts, it...

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