Articles — business

Grove and Grotto Fall 2019 update

Posted by Michelle Gruben on

Grove and Grotto Fall 2019 update

Greetings from the Grove! It’s Michelle, your dedicated shopkeeper (and blogger). For all our friends and loyal customers, here’s a quick look at what’s been going on around the store. Improved website Groveandgrotto.com got a l’il makeover a couple of months ago, and doesn’t it look snazzy? We switched to a new store format that supports the most recent security features and a better browsing experience. (We also ditched our signature seafoam green color...everybody is using it these days. Oh well!) You told us you wanted the site to be more mobile friendly, and we listened. We also added more...

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How to spot a fake Tarot deck (and why it matters)

Posted by Michelle Gruben on

How to spot a fake Tarot deck (and why it matters)

If you search for Tarot online, you’ve probably noticed a new trend in the marketplace: E-commerce listings for decks at insanely low prices. Often shipping from overseas, these cheapo decks dominate search results on popular shopping sites. Yep, the tsunami of imported knockoffs has finally (and predictably) swamped Tarot-town. Some buyers of pirated decks know they’re buying a fake copy and just don’t give a damn. But reviews and social media pages are full of comments from regretful shoppers who thought they were getting a bargain on a genuine deck. Fortunately, if you choose, you can easily avoid buying a...

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Event review: Mystic South 2019

Posted by Michelle Gruben on

Event review: Mystic South 2019

Howdy! It’s me, your intrepid Pagan traveler with some notes from my first Mystic South event. Mystic South, in case you haven’t heard of it, is a new-ish Pagan conference that happens every summer in Atlanta. Mystic South is a hotel-based weekend event and claims about 450 attendees. The event brings together Pagan authors, performers, and seekers from (mostly) the American South and Southeast. For us southerners, Mystic South is a welcome alternative to flying across the country to attend PantheaCon or going camping outdoors in the godawful heat. Now in its third year, Mystic South is attracting A-list presenters...

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Pagan and metaphysical stores in Dallas / Fort Worth

Posted by Michelle Gruben on

Pagan and metaphysical stores in Dallas / Fort Worth

Howdy, y’all! Here’s a comprehensive guide on where to shop for magickal supplies in DFW, presented by a local Witch and native Dallasite. For the past few years, I’ve heard people remark that Dallas doesn’t have any really great metaphysical shops—something on par with, say, Houston’s Magick Cauldron or Austin’s Nature’s Treasures. A friend likes to joke that his favorite Dallas magick shop is The Witchery. (For non-locals: The Witchery is in Galveston—a five-hour drive.) No, Dallas is not an ideal destination for the metaphysical shopper. There are­­ loads of stores, but they’re reeeaaalllyyy spread out. (Going to every shop...

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Online witchcraft schools: What you should know

Posted by Michelle Gruben on

Online witchcraft schools: What you should know

Thinking about deepening your witchcraft studies by attending school? Welcome to the future—it’s pretty amazing here! One of the blessings of the information age is that it is easier than ever to connect with a teacher, especially in arcane subject matter that was once available only to a select few. Most witchcraft schools exist primarily in the online sphere, where rent is cheap and information can flow freely across distances. Online education has some disadvantages compared to face-to-face instruction. You will likely complete your studies by downloading lessons and interacting with your teacher(s) over email, video, and forums. (Hogwarts, it...

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