Articles — business

Pagan and metaphysical stores in Dallas / Fort Worth

Posted by Michelle Gruben on

Pagan and metaphysical stores in Dallas / Fort Worth

Howdy, y’all! Here’s a comprehensive guide on where to shop for magickal supplies in DFW, presented by a local Witch and native Dallasite. For the past few years, I’ve heard people remark that Dallas doesn’t have any really great metaphysical shops—something on par with, say, Houston’s Magick Cauldron or Austin’s Nature’s Treasures. A friend likes to joke that his favorite Dallas magick shop is The Witchery. (For non-locals: The Witchery is in Galveston—a five-hour drive.) No, Dallas is not an ideal destination for the metaphysical shopper. There are­­ loads of stores, but they’re reeeaaalllyyy spread out. (Going to every shop...

Read more →

Online witchcraft schools: What you should know

Posted by Michelle Gruben on

Online witchcraft schools: What you should know

Thinking about deepening your witchcraft studies by attending school? Welcome to the future—it’s pretty amazing here! One of the blessings of the information age is that it is easier than ever to connect with a teacher, especially in arcane subject matter that was once available only to a select few. Most witchcraft schools exist primarily in the online sphere, where rent is cheap and information can flow freely across distances. Online education has some disadvantages compared to face-to-face instruction. You will likely complete your studies by downloading lessons and interacting with your teacher(s) over email, video, and forums. (Hogwarts, it...

Read more →

Grove and Grotto Spring 2019 update

Posted by Michelle Gruben on

Grove and Grotto Spring 2019 update

Greetings! It’s your friendly shop fairy Michelle with some updates on what’s new at the Grove! 2018 was a very busy year. We’ve added hundreds of new products and made many other changes and improvements. Here’s some highlights: New products We have a new house brand of resin incense, packaged under the Magick Cupboard label. Some of the pre-packaged resins we received weren’t meeting our quality standards, so we ditched them and started producing our own. The Magick Cupboard resins are shop-tested, practically dust-free versions of the world’s best resins for your altar and home. (View all our resin items...

Read more →

Getting a psychic reading: An insider's guide

Posted by Michelle Gruben on

Getting a psychic reading: An insider's guide

I sense…there’s something you’re searching for. It’s becoming clearer… I’ve got it! You’re curious about getting a psychic reading! The topic of psychic readings is one that is shrouded in mystery and misunderstanding. In this article, we’ll delve into what goes on behind that lacy dragonfly curtain at your local witchy emporium. We’ll take a balanced look at scams and skepticism—two subjects that most people in the psychic industry don’t want to talk about. We’ll also touch on how you can prepare yourself to get the most out of your time with a psychic reader. I have experience on both...

Read more →

Selling magick without selling your soul: Thoughts on Pagan business ethics

Posted by Michelle Gruben on

Selling magick without selling your soul: Thoughts on Pagan business ethics

There’s not many places you can go to shop for a love spell these days. Or a haunted doll. Or a candle that will make your neighbors move out. Purveyors of magickal services have been driven into the back alleys of the internet, never to be seen again on reputable shopping sites. eBay has banned listings for spells and psychic readings since 2012. Etsy did a major purge of witches-for-hire in 2015. Increasingly, payment processors such as Stripe are dealing out warnings and account shutdowns for merchants whose businesses are tainted with a whiff of the metaphysical. The distrust of...

Read more →